SustainabilityWe are committed to minimizing our carbon footprint in all areas of our business. How we develop our products, how we package, how we print, and even how we design our buildings — all that we do reflects our commitment to a more sustainable future. | Natural IngredientsWater is commonly used as the first (majority) ingredient in skin, hair, and body products. Instead of plain water, 100% PURE uses beneficial organic floral hydrosols, aloe juice, fermented rice water (sake), and tea. We never use cheap fillers to expand/add volume to a formula, or to cut costs on our products. Every ingredient in each 100% PURE formula is included for its unique benefit, and a specific purpose. | Fruit Pigmented100% PURE cosmetics are colored from vibrant fruit, vegetable, tea, and other plant pigments. These pigments naturally contain skin beneficial vitamins, anti-aging antioxidants, and healthy phytonutrients. Other cosmetics are colored by toxic FD&C dyes that could contain coal tar, lead, mercury, and other heavy metals. |